Sausalito, CA (March 4 2009) — Brand Engine, an internationally recognized strategic branding and design consultancy firm, names Heidi Caldwell as Vice President of Marketing & Strategic Development. Ms. Caldwell’s responsibilities include developing partnerships with business leaders, while assisting current clients in their strategic branding and design goals.

“Heidi has an impressive track record for driving strong business results and anticipating marketplace opportunities for both global brands and smaller startups,” says Will Burke, Co-Founder and CEO of Brand Engine. “She’s a master of innovation, and has educated many major brands on powerful new ways of connecting with their consumer. We believe her contributions will be instrumental in taking our client’s brand leadership to the next phase of growth,” he adds.

Ms. Caldwell brings a wealth of branding, packaging and marketing experience from both the corporate and agency side. Accomplished in brand creation and renewal, she has directed product launches and design programs for world-class consumer product brands in diverse categories. Companies include Nestlé, Unilever, Pepsi, Anheuser-Busch, Annie’s, Hormel Foods, NatureMade and Hill’s Pet Nutrition.

“I’m truly excited to be part of the Brand Engine family and culture. Their creative excellence, rooted in solid strategic branding, is a great compliment to my background,” says Ms. Caldwell.

For More Information
Alden Domini
Public Relations
415 339 4220 x124
alden.domin@brandengine.com

About Brand Engine
Brand Engine is an internationally recognized strategic branding and design consultancy firm that partners with companies of all sizes to grow their business. Our commitment to beauty and business success in all that we do for our clients has resulted in increased revenue, distribution and market share. Clients include companies that are #1 in their category, such as Hewlett-Packard, Duraflame, Logitech, Mighty Leaf Tea and Plum Organics.

This entry was posted by Will Burke on Wednesday, March 4th, 2009 at 3:54 pm and is filed under BE Team, Press. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.