Will Burke’s article “Change the Conversation: Grow Your Business through Branding and Packaging” has been featured in Package Design’s April issue.

In the article, Will discusses the importance of reexamining your brand and its core strengths to determine what kind of conversation you need to have with your customer. He emphasizes that once you establish your core qualities, you are able to develop an authentic, meaningful and memorable brand story to guide your branding and packaging strategy and connect with your customer.

Click here to read the article on Package Design’s Web site, or click here to read the article pdf.

This entry was posted by Bill Kerr on Wednesday, May 20th, 2009 at 4:02 pm and is filed under Branding, Change the Conversation, Press. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.