Will’s article, ‘How to Make Your Creative Energy Work for You’,  offers tips to develop skills that support the design process, guide your creativity and create excellent results.

To read the article, click here.

To read the article, click here.

The Organic Center, an organization that helps consumers, policy makers, researchers and the media understand the benefits that organic products provide to society, is throwing their 5th Annual Bay Area Celebration ‘for the Health of Our World’ on September 12th.

Brand Engine is a sponsor of both events during the celebration. In addition, Will Burke is a discussion leader at the morning’s ‘Entrepreneur’s Open Forum’, which will focus on strategies for healthy business growth. The event is hosted at Numi Tea Garden in Oakland at 10 am. For more information and to RSVP for the morning forum, click here.

The evening celebration at Clif Bar in Berkeley will feature organic hors d’oeuvres, a silent auction and a 15-minute film festival showcasing Food Inc, FRESH, Soil: In Good Heart. For more information and to RSVP for the evening celebration, click here.

Clear Beverage’s Kid Fuel Naturally Flavored Water Beverage was recently featured in Contract Packaging’s Magazine’s July/August issue. The article, “Stepping up for the little guys”, focuses on Kid Fuel’s success in utilizing value-added services of contract packagers and others in the supply chain to achieve measurable cost efficiencies while also keeping desired package designs intact.

Click here to read the article on Contract Packaging’s Web site, or click here to read the article pdf.

Will Burke has been invited to participate in AIGA Reno Tahoe’s Principal Display Panel in North Tahoe on August 20th.

Other panel members include Michael Osborne of MOD and Steven DuPuis of The DuPuis Group. Moderated by Andrew Gibbs, Editor in Chief of The Dieline, the group will discuss the trends, psychology, art, and engineering of some of the worlds most trusted brands…..and the box they come in.

For more information on the event and to register, click here.

The article focuses on how package structure is an often overlooked opportunity for brands to reinforce their brand story and core qualities with their customer. It goes on to discuss that a unique structure shape and material is an investment in the company and will produce multiple returns, including increased sales from both existing and new customers and packaging production efficiencies.

To read the full article, click here.

In the article, Will discusses the importance of reexamining your brand and its core strengths to determine what kind of conversation you need to have with your customer. He emphasizes that once you establish your core qualities, you are able to develop an authentic, meaningful and memorable brand story to guide your branding and packaging strategy and connect with your customer.

Click here to read the article on Package Design’s Web site, or click here to read the article pdf.

The “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country. Each year, the US Local Business Association (USLBA) identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These businesses are local companies that enhance the positive image of small business through service to their customers and community.

Brand Engine was recently selected to receive the 2009 Best of Sausalito Award in the Graphic Arts category for the second consecutive year. Winners are determined based on the information gathered both internally by the USLBA and data provided by third parties. Nationwide, only 1.4% of 2008 Award recipients qualified as 2009 winners.

Click here to read USLBA’s press release on Brand Engine’s Award.

To quote the ADA Editor: “Brand Engine has impressed our judges through their clean, modern, and impactful design pieces. Their design sense combined with marketability and true understanding of the end-user has enabled them to soar above their competition.”

Click here to visit Brand Engine’s ‘Spotlight Review’ on ADA’s Web site or click here for the pdf.

Brand Engine Executive Team