http://www.brandengine.com/blog Changing the Conversation Mon, 14 Jun 2010 20:28:58 +0000 http://backend.userland.com/rss092 en Assessing the Strength of Your Brand Package Click here or the image below to take the Brand Packaging quiz. A brand’s package must quickly convey the brand’s personality, promise, unique position and look, preferably in the few seconds it takes a customer to scan a shelf. Of all the different touch points ... http://www.brandengine.com/blog/2010/06/how-is-your-brand-packaging/ While we're drinking our morning lattes, our friends across the pond are already sipping their afternoon espressos. And we're evolving our business to harness those 9 hours for your brand. But really, it's about more than just time... Brand Engine has joined forces with CB'a Brand Ignition, the first U.S. office ... http://www.brandengine.com/blog/2010/04/partnership/ Is your brand loved? Is your brand authentic? The first question is usually harder to answer. The latter is often overlooked. Both are important for a sustainable brand. Starting with love, Brand Love gives you the ability to say "I'm sorry," and those customers that really love your brand will continue ... http://www.brandengine.com/blog/2010/03/brand-love-and-authenticity/ Ah, the Ides of March and it is a great day to be in Sausalito. My first official ride on the MV Agusta today. Crisp, clear unflitered air under a bright full body yellow sun set against an expansive blue sky. And why am I indoors writing this post?! It's ... http://www.brandengine.com/blog/2010/03/springtime-in-sausalito/ [caption id="attachment_659" align="alignleft" width="475" caption="Click to view larger"][/caption] http://www.brandengine.com/blog/2010/01/happy-new-year-2/ Will Burke has been invited to judge next year’s first annual The Dieline Awards, a worldwide design competition recognizing the best in package design. Launched by thedieline.com, the world’s leading package design Web site, the competition will be held in conjunction with the 2010 FUSE Conference, taking place in Chicago ... http://www.brandengine.com/blog/2009/11/will-burke-to-judge-the-dieline-awards/ Will Burke was recently asked by thedieline.com to contribute to their feature series, 'Top Packaging Advice from the Pros'. The series, targeted to brand owners that want to rebrand their product or students looking to enter the package design profession, offers advice from top designers in the fields of branding ... http://www.brandengine.com/blog/2009/10/will-burkes-article-featured-on-thedieline-coms-series-top-packaging-advice-from-the-pros/ Brand Engine was recently added to dexinger.com's directory for Logo and Branding Design. Click here to see our listing. http://www.brandengine.com/blog/2009/10/brand-engine-listed-on-dexinger-com/ Will Burke was recently featured in San Francisco Business Times Entrepreneur Profile. To read the article, click here. http://www.brandengine.com/blog/2009/09/will-burke-featured-in-san-francisco-business-times-entrepreneur-profile/ http://www.brandengine.com/blog/2009/08/oreo-takes-a-dip-on-an-elevator/