Organic goes mainstream
.jpg)
With organic foods becoming more and more common in American households, Frontier Natural Brands saw an opportunity to bring affordable organic foods to the traditional grocery channel. Brand Engine was chosen to create a brand that would expand their reach beyond the health food store and engage mainstream consumers.We started by defining the vision and values of the brand. Based on this foundation, we created an identity that embodied the brand’s character while appealing to a wide audience. A scalable packaging system was created and guidelines were developed to govern future additions to the family.
The Simply Organic branding program combined seamlessly with Frontier’s business strategy, facilitating a successful transition into the mass market and paving its way to becoming a household name for a healthy lifestyle.
