leading technology, now Leading on shelf
.jpg)
HP wanted to globally unify their entire consumer product line and change their conversation to include a more youthful demographic, while staying true to their amazing product innovation and leadership position. Brand Engine accomplished this by refocusing on HP’s core values to convey a meaningful brand story on package.The Results: Increasing their appeal with loyal users and new audiences alike, HP has retained their leadership position and successfully solidified themselves as the technology brand of choice. Post-design research indicated that the new packaging system resulted in double-digit increases in brand awareness and value perception.
