Alternative Product, Alternative Approach
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How do you successfully introduce a new sparkling beverage to discerning twenty-somethings? Brand Engine answered that challenge by developing a brand that really quenched their thirst.Focusing on the target customer’s lifestyle, we defined a brand voice that would speak to a group bored with the same old choices. We broke the rules and developed the name “essn”, in reference to the fruit essence of the drink. The brand’s personality drove our creativity as we developed the identity and the graphics, applying all to a unique packaging structure, to create a stylish and engaging presence.
Successful at launch, essn has developed a cult-like following on the party circuit, appearing recently in a New York Times article on popular alternative beverages.
