LOGITECH CLICKS WITH CUSTOMERS
Logitech’s products were experiencing steady sales growth. Yet research revealed that Logitech could better assist customers in finding the right products to fit their needs. What’s more, they could improve sales by developing a new design system that targeted specific user groups while maintaining brand consistency.Brand Engine created a product hierarchy and branding approach that established a clear distinction between products in three categories based on key lifestyle attributes, yet retained Logitech’s brand equity and incorporated the company’s value proposition of “User Friendly Innovation”. Integrated throughout Logitech’s marketing efforts, this new, approachable system has played a key role in the company’s continued sales growth in both established and emerging sectors.
