A SENSORY EXPERIENCE
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On the heels of great initial success, The Mighty Leaf Tea Company sought to differentiate their core retail presence by expressing a gourmet level of quality. Brand Engine refined the established identity to convey a visual representation of the product experience and introduced aspirational photography to entice the consumer to experience the tea.
Visual cues were added to the packaging to aid the shopping experience. The end result is a product line that speaks to its audience, drawing consumers in for a taste of the exquisite.
The Mighty Leaf redesign has enjoyed extraordinary success at every level, including rave reviews from the customers, increasing requests from retailers and coffee bars, a widening distribution network, and the acquisition of Mighty Leaf's largest retail account.
